The transaction was far from a standard retail experience, as Neymar was greeted personally by the brand’s founder. Viral videos and photos showed the Brazilian icon alongside Jacob Arabothe renowned American jeweler and watchmaker who established the luxury international brand in 1986. The meeting highlighted the player’s long-standing relationship with the elite manufacturer.
Arabo shared the moment on social media, expressing his delight at welcoming the playmaker to his establishment. “A long-time friend of the brand, Neymar managed to find time to stop by the New York boutique to personally buy a Jacob Arabo watch before entering the world’s biggest stage this summer,” the brand owner wrote, referencing the ongoing World Cup tournament.
